In a year that’s seen video-sharing tools boom, the big question is whether newcomers such as Vine and Instagram Video can take on giant YouTube when it comes to marketing potential.
Social media analytics platform SocialBakers checked out which of the three services dominated Twitter newsfeeds and received the most engagement. The company took data from over 1,000 brand profiles on Twitter, analysing almost 6,000 tweets from 19 June to 19 July. Unsurprisingly, YouTube continued to dominate the videos shared by marketers – which make sense, considering the site receives one billion unique users per month. With more than 100 million users, Vine came in second and freshly launched Instagram Video was third, though it’s on the rise.
It’s a different story when looking at engagement – while YouTube videos still receive the most engagement overall, Vines are slightly more retweeted. Check out the results below: