10. August 2012–
Founder and CEO Philipp Gloeckler from Hamburg, began working on the app earlier this year, after discovering that a friend owned the same book he purchased.
"Most of the stuff is somewhere in your network and you can just borrow it," said Gloeckler, "save money and re-connect with your friends."
On WHYown.it, users upload photos of items they'd lend, and state what they'd like to borrow. Sharing is only done between friends, "there's sometimes a fear in collaborative consumption. But this way – you only put up stuff for people you know and trust," said Gloeckler.
Watch our video interview with Gloeckler below to find out more...