Performance display advertising company YD has landed €4.6m in Series A funding in a round led by Partech Ventures Berlin along with Active Venture Partners. The fresh capital will be used to further develop the product as well as to fuel global expansion.
Founded in 2008 in Amsterdam, YD now employs over 60 people and operates from five countries. Up until now, YD has been funding itself with the help of Toharu Ventures.
The company, which recently set up an office in Berlin, has developed a platform that allows marketers to deliver ads to interested consumers only and provides real-time insights on how to optimise the campaign. Clients – who pay a “single fee” for the solution – reportedly include brands such as Citibank, Air Berlin and T-Mobile.
YD CEO Mendel Senf said the new partnership with investors would help the company expand more quickly in existing markets and head to new regions.
YD’s peers and competitors in Europe include Berlin-based Sociomantic, which also aims to make display advertising more intelligent and offers real-time reporting to clients. Sociomantic, which claims to be “profitable since founding” in 2009, has more than 150 employees and has 14 offices worldwide.
This is one of the first deals led by international VC firm Partech’s new office in Berlin, its third behind Paris and San Francisco.
Image credit: Flickr user Travis Isaacs
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