YPlan – HotelTonight for events – raises $12m to tackle the Big Apple and beyond

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Last-minute event finder app YPlan now has a fresh $12m to play with as it expands from home base London to New York and beyond. 

The Series A venture funding round, announced yesterday ahead of YPlan’s keynote speech at LeWeb London today, comes from US firm General Catalyst Partners plus existing investors Wellington Partners and Octopus Investments, and A-Grade, Slow Ventures, and Spotify’s Shakil Khan.

YPlanThink of YPlan as HotelTonight for events – it’s a mobile-only app that delivers a curated, personalised list of same-day events to your phone so you can snap up tickets at discounted rates (or with other perks). The appeal for users is obvious; suppliers, meanwhile, get to fill up last-minute spots with customers who wouldn’t otherwise have found the event. Payment takes place within the app.

Since its launch in 2012, YPlan claims to have caught the fancy of about 10 per cent of London’s iPhone users, with about 200,000 active users.

Now, it’s opened an office in New York City and will launch there later this year, with plans to expand further in North America, Europe and Asia.

YPlan – along with San Francisco-based WillCall – currently enjoys a first-mover advantage. If it takes off, as with HotelTonight, we’d expect established players, such as Eventbrite and Ticketmaster, and other new companies to follow suit.

Top image credit: Flickr user m.a.r.c.

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