Zalando: A French favourite for online shoe shopping

Zalando has become market leader in France
Zalando has become market leader in France

Online shoe retailer Zalando (www.zalando.de), started by Berlin-based incubator Rocket Internet (www.rocket-internet.de), has claimed to have become the No. 1 online shoe retailer in France, according to TechCrunch Europe (eu.techcrunch.com). Zalando.fr’s monthly sales revenues in France surpassed EUR 12 million in September, and for the year, the company expects a total turnover of EUR 120 million, making France the online merchant’s third largest market, after Germany and the Netherlands.

In August 2010, Zalando, the shoe and fashion retailing company started by the Samwer brothers through their investment vehicle Rocket Internet, closed a funding round of allegedly EUR 100 million. Zalando used that funding round to invest massively in the execution of scaling in other markets. For the French market, Zalando is incorporating 150 local brands into its range, encompassing around 100,000 products from 1,300 brands. A logistics center to be completed at the beginning of 2013 is aimed to increase the capacity of Zalando’s existing warehouses by another 8 million items. Zalando will be focusing on pushing their Italian, British, Austrian and Swiss markets next.