Zanox, in which Axel Springer is a majority shareholder, will use the acquisition to build up and internationalise one of its segments: Zanox Performance Display.
Metrigo’s three-man management and founding team, including Tobias Schlottke, Christian Müller and Philipp Westermeyer, will continue their roles in the company. In addition, the company’s management team will gain Martin Reiß, Zanox’s country manager for the DACH region. It’s the second exit for Metrigo’s founding team. In 2010, performance marketing business Ligatus took a majority shareholding in the founders’ previous startup Adyard.