18. September 2013–
Berlin animation startup Zoobe is teaming up with Warner Brothers Germany to promote new children’s film Keinohrhase und Zweiohrküken.
Zoobe, a team of 25 in Berlin, offers two free apps for iPhone and one for Android that use patented lip-synch animation technology to turn voice recordings into cute video messages. The three-year-old company also offers a white-label solution for companies who want a similar service in their own apps.
Under the deal with Warner Brothers, the title characters from the film now appear in the Zoobe Pets Android and iPhone apps, bringing the number of avatars offered to six. Zoobe CMO Norbert Meinike wasn’t able to reveal the terms of the deal – including whether any payment changed hands at all. He did say that in some cases Zoobe would license a popular character; in others, a company would pay for the promotion.
It’s the first deal of its kind since Zoobe’s “soft launch” late last year. “We’re not that old with this technology”, Meinike said. “We just started at the end of last year and we are now at the point where where we can really spread it now.”
The Zoobe software development kit can now be integrated into other apps and the company is working on closing its first white-label deals. The team raised at least €1m in seed funding from a group of angel investors in May.
Will the public embrace Zoobe’s own apps? Meinike said today that the company’s user-base is in the “higher six-figure range”. TechCrunch’s Natasha Lomas wrote in May – based on figures provided by the company – that it had achieved 400,000 cross-platform downloads without any “active promotion” since December.
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