29. April 2015–
Swizz early stage investor Redalpine Venture Partners, which has also invested in the Berlin-based FinTech startup Number26, leads the €2.5 million round the online magazine building platform Styla received. Groupe Arnault, the controlling shareholder of LVMH, which owns brands like Louis Vuitton, Dior, and Fendi, and founding investor Atlantic Labs, led by business Angel Christophe Maire, also invested in the startup. Cherry Ventures, the fund run by Zalando/Groupon/Quandoo entrepreneurs, and German VC Westtech Ventures joined the financing round as well.
With Styla users can build their own online magazines in minutes. The startup has a currently patent pending layout engine that “[...]does not require any design, formatting, or development work[...]”.
On top of that, Berlin-based Styla integrates technology to make products directly shoppable. That, Styla claims, increases the sales conversion rate to 36%. According to the startup, customers stay on the site up to 4.5 minutes.
Styla, which was founded in 2012, will invest the fresh capital into growing the business, improving the product’s technology and hiring employees in the sales and development departments.
Image: Screenshot, Styla