26. September 2016–
Emmas Enkel shuts down online service
Having started in 2011, the idea of Emmas Enkel was to create small shops with a limited amount of products that clients can choose and get delivered to their homes. The idea seemed interesting to German giant retailer Metro Group, who took 15 percent in 2014. This summer, it bought even 93 per cent. In the meantime, the founders left the startup, and the three stores in Düsseldorf, Essen and Berlin were shut down and the business was moved to online shopping. Now, an email to customer says, the startup will shut down entirely. However, the brand will still exist, Metro says.
Image: Screenshot Emmas Enkel