15. March 2013–
Caroline Drucker is the Country Manager for Germany, Switzerland and Austria for online crafter’s marketplace Etsy.
Born and raised in Toronto, based in Berlin, Drucker set foot in the German capital in 2001, and has since amassed a wealth of experience in helping companies grow: From helming alternative publications such as VICE Germany and der Freitag, to working as Product Manager of audio sharing site SoundCloud.
Since mid 2012, Drucker’s been tasked with expanding Etsy across the German-speaking market. Globally, the US site’s performing strongly, with a cult following of 22 million members from across 200 countries, and with last year’s sales topping $895 million.
We met the delightful Drucker at her arty office space to talk Etsy, her abandoned architecture career, crafty hobbies and, of course, startup advice...
Video shot and produced by Glenn Goodison