A new crypto news portal aiming to provide in-depth analysis and reporting.
The client was entering a news landscape dominated by giants. They lacked brand recognition, domain authority, and a clear strategy to differentiate themselves. Their content was not ranking, and they struggled to build a consistent readership.
The Solution: A Full-Spectrum Marketing Takeover
TheHeureka was engaged to overhaul the client’s entire marketing and support operation. We implemented a comprehensive, multi-module strategy focused on rebuilding momentum from the ground up.
Strategy & Brand Narrative
We developed a new brand identity focused on “Data-Driven Crypto Insights.” This shifted their focus to evergreen, analytical content that would have a longer shelf life and attract a more sophisticated audience.
Content & SEO
We implemented a “Pillar and Cluster” content model. We created foundational, long-form “pillar” pages on core crypto topics (e.g., “A Complete Guide to DeFi,” “The History of Ethereum”). These were supported by dozens of shorter “cluster” articles that linked back to the main pillar, establishing immense topical authority.
PR & Reputation Management
We positioned the portal’s key writers as thought leaders, securing them bylines and guest appearances on established financial news sites and popular crypto podcasts.
Outcome
The Results
The pivot to in-depth analysis successfully carved out a valuable niche for the client.
4.5M Monthly Pageviews
Grew from near-zero to over 4.5 million monthly pageviews within 18 months.
Domain Authority Growth
Increased their Ahrefs Domain Rating (DR) from 5 to 68.
Syndication & Citations
Their reports are now regularly cited by mainstream financial media, and their content is syndicated by major crypto data provid
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TheHeureka LLC
1209 MOUNTAIN ROAD PL NE STE N
Albuquerque, NM 87110, USA