A FinTech startup with a powerful, no-code platform allowing retail traders to build and deploy their own crypto trading bots.
The client had a revolutionary product but struggled to connect with their target audience. They needed to educate non-technical traders about the benefits of automation, build trust in their non-custodial platform, and drive app installs in a cost-effective way.
The Solution: An Education-Led Growth Campaign
Our approach focused on empowerment and community to demystify automated trading.
Strategy & Messaging
We refined their core message to focus on “democratizing algorithmic trading” and optimized their website to clearly communicate the value proposition to a non-developer audience.
Content Marketing
We produced a series of high-quality video tutorials, step-by-step guides, and blog posts (e.g., “5 Simple Trading Bot Strategies for Beginners”) that served as the foundation for our marketing funnels.
Community & Influencer Marketing
We identified and partnered with trusted trading influencers on YouTube and X (formerly Twitter). They created authentic reviews and tutorials that showcased the platform’s ease of use. We also launched a Discord community that became a hub for users to share strategies and results.
Performance Marketing
We ran targeted lead generation campaigns, offering a free eBook, “The Beginner’s Guide to No-Code Bot Trading,” in exchange for an email. This built a highly qualified list for our email nurturing sequences.
Outcome
The Results
The education-first strategy successfully built a thriving ecosystem around the product.
25,000+ Qualified Leads
Generated over 25,000 leads through content-driven campaigns in the first year.
10,000+ Active Users
Converted leads into over 10,000 active, subscribed users on the platform.
Vibrant Community
Grew their Discord server to over 15,000 members, significantly reducing customer support load and increasing user retention.
$15 CPA
Achieved a low Cost Per Acquisition of just $15, well below the industry average for FinTech apps.
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TheHeureka LLC
1209 MOUNTAIN ROAD PL NE STE N
Albuquerque, NM 87110, USA