An existing iGaming platform that, despite having a solid product, was experiencing stagnant growth and declining market share.
The client’s marketing efforts had stalled. Organic traffic was flat, the community was disengaged, and the cost per acquisition (CPA) for new players was unsustainably high. They needed a complete strategic marketing takeover to reignite growth and reclaim their position in the market.
The Solution: A Full-Spectrum Marketing Takeover
TheHeureka was engaged to overhaul the client’s entire marketing and support operation. We implemented a comprehensive, multi-module strategy focused on rebuilding momentum from the ground up.
Module 3 (PR & Reputation)
We launched a proactive PR campaign to re-establish the brand’s presence, securing features in key iGaming media and positioning their team as industry experts through interviews and thought leadership articles.
Module 4 (Community & Influencer)
We took over their social channels, revitalizing their Discord and Telegram with engaging campaigns, AMAs, and competitions. A new, data-vetted influencer marketing program was initiated to drive authentic conversations and high-quality traffic.
Module 5 (Performance & Growth)
We paused inefficient ad campaigns and rebuilt their performance marketing from scratch, focusing on crypto-native ad networks and wallet-targeting to reach high-intent users.
Module 2 (Content & SEO)
We began a complete overhaul of their on-site content, targeting valuable keywords to build a long-term, cost-effective acquisition channel.
Outcome
The Results
The impact of our takeover was transformative, as illustrated by the growth chart. The period before our engagement shows flat organic traffic, which explodes shortly after our activities began in early 2025.
6x Increase in Organic Traffic
Monthly organic visitors skyrocketed from a baseline of 20,000 to over 120,000 within seven months of our engagemen
250% Growth in Referring Domains
Our strategic PR and content efforts more than doubled their referring domains, significantly boosting their search engine authority.
40% Reduction in Blended CPA
By optimizing paid channels and dramatically increasing organic sign-ups, we lowered their overall cost per player acquisition by 40%.
5x Community Engagement
Our community management efforts led to a 500% increase in active daily users and conversations across their social platforms.
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TheHeureka LLC
1209 MOUNTAIN ROAD PL NE STE N
Albuquerque, NM 87110, USA