25. September 2012–
Berlin based startup FilmFestivalLife has just closed a financing deal of an undisclosed amount with German investment firm Echnaton Invest, headed by JP Rödger. The startup runs a website that offers tools for filmmakers to help them navigate their entry into film festivals.
CEO of FilmFestivalLife, Luca Zamai, says the investment will help build a product that "will inevitably challenge some established players in the European and the US film festival submissions sector, who, due to lack of serious competition, are no longer innovating."
Founded in 2009, FilmFestivalLife is growing in popularity as it offers filmmakers advice on how to develop film festival strategies to maximise their chances of gaining attention and promotion without conflicting with the strict and complex regulations that characterise the film festival industry. Filmmakers Luca Zamai and Nadine Baethke established FilmFestivalLife to provide an easy and strategic approach to festival entries.
The website includes features such as a catalogue of film festivals, access to festival information, opportunities to connect with fellow filmmakers, personal profiles, and a feedback system of festival experiences.
FilmFestivalLife has drawn the attention of governmental organisations, receiving support from Germany’s Ministry of Business and Technology and the European Union’s Exist-Program.
Zamai says FilmFestivalLife is filling a gaping hole in the film industry, "since open beta launch in early May, we have been building the platform ready for the product’s expansion. Due to recent outcry in the industry over the lack of top tier technology film submission services, we fast forwarded developments and began discussions with JP."
The new submission service is set to launch at the end of this year.
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