10. June 2016–
A small example can show how hard health startups in Germany have it. For years, we’ve discussed the health card but still very small amounts of data are stored on it. The vision of a digital patient record is a distant memory.
Some startups venture out on a difficult market, like Junomedical. The company has created a network of medics for tourists. With recommendations people find the right medical experts for their treatment.
At the HEUREKA Conference founder Sophie Chung discussed with the investor Min-Sung Kim of XL Health and Karolina Korth from drugmaker Roche.
These five trends for the healthcare market emerged from the discussion:
1. Lifestyle instead prevention
The Berlin-based startup Mimi has already demonstrated how it works. They have developed an app with a hearing test. But instead of presenting it as prevention for better hearing, they offer a music player with an individualized hearing profile. The music sounds better, while conserving the hearing.
This trend will continue, says Investor Min-Sung Kim. "Nobody dispenses with alcohol just because an app says to," says Kim. The future digital health products will go away from prevention, to lifestyle.
2. Telemedicine as future
Sleep, mileage, sex - now countless people track their bodies, explains Karolina Korth from Roche. All data that could be quite interesting to let a doctor see to assess the health of the patient better. But an exchange between the parties doesn’t exist yet.
Even the Investor Min-Sung Kim sees these platforms as a great opportunity. "Right now, doctors are still 50 and 60 years old," says Kim. They don’t dare try new digital tools – but this is different from the next generation.
His vision for a platform is with doctors and patients together, given the opportunity of exchanging views. The platform supports the results for the patient in a medical record. And this should be combined with a technical solution. Given the many data privacy restrictions certainly still pie.
3. Networking as an opportunity
Friends were primarily responsible for which physician you go to, explains Sophie Chung, founder of Junomedical. "People usually do not look beyond their zip code." But their platform will solve this problem in the future. Currently we associate medical tourism mainly with "American women who can get their breasts done in Thailand," says Chung. However, the challenge is much greater.
4. Problems when scaling
Unlike other startups, health products can be difficult to digitally distribute. "It is not a shoe I sell on the internet, but the health of patients," says Junomedical founder Chung. The startups must proceed cautiously.
5. Radical desired change
The healthcare market must radically change: "The healthcare industry needs a slap in the face. The music industry had Napster, the Lehman collapse brought the banking industry in trouble, "says investor Kim. The Obama Care reform has changed the American market radically. And its German politics turn to now initiate something similar.
This article was originally published on Gründerszene.