Trends, Innovationen und Digitales aus dem Mobilitätsbereich

Next up: Indonesia – Rocket Internet’s Pricepanda expands in Asia

The Rocket Internet powerhouse continues to grow globally, with Berlin-based price comparison website Pricepanda expanding further into the Asian market. Launched this autumn in Singapore and Malaysia, Rocket Internet has now announced a new Indonesian version of the site. The Indonesian Pricepanda will offer similar products to those on the other two Asian websites, with the team is in talks with businesses in the country to arrange more partnerships for the website.


Targeting a growing market in South-East Asia, the expansion of Pricepanda can be taken as yet another example of Rocket Internet's success  in the area, joining their local Amazon clone Lazada and fashion site Zalora. The growing interest in ecommerce in the region was the main reason Rocket gave for launching Pricepanda in Indonesia. The site will provide consumers with price comparisons for products and brands from a number of websites, a viable tool for customers shopping in an increasingly competitive online marketplace.

Pricepanda co-founder Matti Rönkkö said: “We are heavily focused on internationalization parallel with expansion of categories and verticals in our existing markets. We aim to be the leading portal for saving money in all emerging ecommerce markets.”

It’s looking good for the site so far, having already secured connections with big-name local electronic retailers, including Shashinki, Challenger, Fotokem, Mobile Megamall, Youbeli, Mobile88, and Cresdo. The site hosts close to 3000 products with the majority in the electronics section. Looks like Rocket Internet, the world's largest and fastest growing online incubator and accelerator, is staying true to its goals of dominating emerging markets.

Image credit: Flickr user Chi King

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