4. July 2013–
Polish startup Positionly has launched new add-ons to help clients with various technical backgrounds to track, analyse and improve their website rankings. The latest product allows users more customisation and flexibility with selecting applications to improve their SEO.
“Positionly has a very diverse range of customers, which is why we created the marketplace to allow each user to design an application that would best meet their needs,” Positionly CEO and cofounder Greg Kazulak said. “Each customer is using the same interface, but will be extracting different types of data through their personal add-ons.”
Last March, Positionly received $300,000 in seed funding from Berlin's Point Nine Capital and angel investors Mariusz Gralewski and Michal Skrzynski. However, there are already a number of established players in this space: Moz (formerly known as SEOmoz) with $19.3m in total funding, Conductor with $32.6m and Searchmetrics with $6.75m.
While these solutions are targeted more at enterprise clients, Point Nine Capital's Pawel Chudzinski told VentureVillage in an earlier interview that “Positionly wants to democratise the market and make it accessible to smaller companies.”
Additionally, if Positionly's website is any indication, the platform's simple and minimally designed user interface could be a main point of differentiation for the young startup.
featured image via Positionly's Facebook page
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