19. November 2012–
The funds will be used for further expansion and product development, according to today's press release. Socialbakers, founded in Prague in 2009 and now employing 160 across 10 offices worldwide, offers businesses a range of tools to track their – and competitors' – social media engagement. Top clients include McDonald’s, Nestle, Henkel, LVMH and Vodafone.
"More than a fifth of all Fortune 500 companies are Socialbakers’ clients," the company claimed today. "Each month more than 450,000 marketing executives use Socialbakers comparative analytics platform to measure social media performance across all major networks including Facebook, Twitter, YouTube, LinkedIn and Google+."
Socialbakers raised a $2m Series A round from Earlybird in 2011. This latest round, led by Index Ventures, brings funds raised to $8.2m. “There is no question that Socialbakers leads this space," Index Ventures' partner Jan Hammer said.
It's good news for Earlybird too, as the smaller VC works on its latest $100m Europe-focused fund. Other Earlybird portfolio companies include Carpooling.com, Madvertise, 6Wunderkinder, Moped, Traxpay and Crowdpark, which filed for insolvency in July but has since released two new products.
Image credit: Socialbakers CEO Jan Rezab, by Flickr user LeWEB12
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