30. August 2012–
If you're on a post-startup-event downer after the excitement of last weeks Campus Party and TOA it's time to perk up again: iconic TEDx conference is in Berlin tomorrow with the spacey theme of Future 3.0.
The auspicious conference will be held at the ICC conference centre in Messe Nord and is showcasing speakers like head of communications agency Red Onion, Stephan Balzer, Tape TV founder Conrad Fritzsch and media technologist Deanna Zandt, along with more that you can check out here.
In honour of the innovative and technological theme of the TED conferences, we're showcasing the most inspiring and useful TED and TEDx talks on entrepreneurship and tech.
Do what makes you happy – Chip Conley
Founder of Joie de Vivre Hospitality, hotelier and author Chip Conley is in search of the intangible measurements that make a difference – he thinks what makes people happy should be a top priority, not just produce or numbers. Decide yourselves if you think his hierarchy of survival, success and transformation is the key to happiness both in business and life.
"The intangible of happiness is something we should measure and value as government officials."
Pitching to VCs – David S. Rose
This speech is one any practical entrepreneur can't pass up. David Rose uses his years of experience both raising millions of dollars for his own startups and later investing millions of dollars in others startups. So instead of asking your mates for pitch advice, tune in to his top ten tips for a successful pitch and fire up the PowerPoint. The take-home message of the speech? Effective pitches are short and sweet.
I want you to say, or I want you to convey, that you are going to die if you have to, with your very last breath, with your fingernails scratching as they drag you out.
Life as a Bootstrapped Entrepreneur – Richard Branson
While not strictly a talk, this TED interview with iconic entrepreneur Sir Richard Branson deserves a place on this list purely for comic value, oh, and some insights from Branson into his startup experiences. From explaining how he accidentally stole Goldie Hawn's ring to successfully building up the Virgin empire, Branson has a fair amount of advice for aspiring entrepreneurs, even if his Virgin 'Mates' branded condoms wasn't such a success.
"I was dyslexic, I had no understanding of school work whatsoever and I certainly would have failed IQ tests. If I'm not interested in something I just don't grasp it...For example, I haven't been able to know the difference between net and gross. When I turned 50 somebody took me out of the boardroom and drew me a diagram and drew a net in the sea and the fish were pulled from the sea into the net and said that's the profits in the net. So I finally got it!"
Sweat the small stuff – Rory Sutherland
Ad man Rory Sutherland is sick of people turning to the flashiest and most over-the-top solutions to problems and gets us focusing on the simple, it-was-right-under-my-nose-the-whole-time kind of ones. We like those ones. To illustrate, he uses behavioral economics and hilarious examples.
"Once you have a very, very large budget, you actually look for expensive things to spend it on."
Simon Sinek - How great leaders inspire action
Author Simon Sinek gives a key insight into what drives human decision-making and success, along with the motivations that make customers choose products. Sinek's message is that organisations and leaders should stop marketing with the 'what' and 'how' of a product and start focusing on the 'why' – why products are so different and what the brand's motivations are. So everyone can be as successful as Apple!
"All the great and inspiring leaders and people in the world, whether it's Apple, Martin Luther King or the Wright brothers, they all think, act and communicate in the exact the same way and it's the complete opposite to everyone else."
Trial, error and the God complex - Tim Harford
Tim Harford talks being resourceful and avoid God complexes at all costs. He believes we're simplifying a vastly complex world and we need to use trial and error so we can variate from our beliefs and get unique solutions. You might argue that promoting trial and error is hardly groundbreaking, but Harford is convinced of the massive benefits of learning from our mistakes.
"It is very difficult to make good mistakes."
Four principles for the open world – Don Tapscott
Don Tapscott's speech on how the world is becoming more connected through technology and social media defiantly falls into the inspiring TED talks category. As one of the world’s leading authorities on innovation, media, and the economic and social impact of technology it's worth listening to him. His four principle on how this open world will lead to an age of empowerment and freedom, set to the inspiring background music of Monzart's Pachebel Canon, almost brings a tear to the eye.
"These kids (of the current generation) have no fear of technology … sort of like I have no fear of a refrigerator."
How to get your ideas to spread – Seth Godin
Seth Godin is a marketing guru and successful entrepreneur who can tell you to how to stand out in a world saturated with products and time-poor customers. According to Godin, you need to stop targeting the average person in the market as there very skilled at ignoring you. Definitely handy as he points out all those brands that are doing it right.
"The riskiest thing you can do now is be safe. The safe thing to do now is be at the fringes, to be remarkable. If it's very good, it's not going to be successful, it's too boring."
Why you have to fail to have a great career – Larry Smith
Economics professor Larry Smith is sick of people failing to reach their potential. He thinks there's something decisively wrong with the fact that people are wasting their talents in uninspiring jobs because they are afraid to follow their passions. A good kick in the butt for all procrastinating entrepreneurs.
"Some of you will find your passion, but you will still fail, you'll fail because you will not do it. You have invented a new excuse, any excuse to fail to take action, and this excuse I've heard so many times: Yes, I would pursue a great career, but I value human relationships more than accomplishments...But do you really want to look at your spouse and kids and see them as your jailers?"
Lies, damned lies and statistics – Sebastian Wernicke
Or perhaps you're one of the TEDx Berlin speakers? Then listen to this last talk by statistical whizz Sebastian Wernicke, who did an analysis of TED speeches and found a tongue-in-cheek formula to creating the perfect TED speech. See, TED does have a sense of humour.
"Let's look at the list of the top ten words that statistically stick out in the most favourite TEDTalks and in the least favourite TEDTalks. So if you came here to talk about how French coffee will spread happiness in our brains, that's a go."