2. October 2014–
Green Alley announces RePack, FoodLoop and GreenLab Berlin as the winners of its InnoWASTEon competition. Out of 70 applicants seven were invited to pitch this week at Green Alley’s space in Berlin Wedding.
VentureVillage met Green Alley in May and spoke about the program which cooperates with the crowdfunding platform Seedmatch.
“Green Alley is about supporting founders and helping them enter into the market,” Miriam Kehl, Director at Green Alley told us back then. “It’s not about super fast growth and an exit.”
Kehl also stressed that the program is not focussing on financial support or business mentoring but on connecting the ideas with the recycling and sustainability industry.
Out of the seven startups that pitched three won the €5,000 prize money and office space at Green Alley. Here is what they are working on:
Finnish designers have developed beautiful packages that can be reused. With online shopping booming and about 50 - 60% of all items being shipped back, this solution definitely deals with a contemporary problem.
Here is how it works: Customers pick a package when ordering online and pay a refundable deposit. After receiving their package, they can fold the package to a slim envelope that has to be sent back. Without any stamp required. The refund will be added to the account and the packaging will be used again.
According to FoodLoop, $25 billion of high-quality food products are being destroyed every year.
To reduce this, FoodLoop developed an app that lets customers activate an alarm to get informed as soon as selected supermarket products are about to be thrown away go on sale.
With this tool supermarkets can reduce food waste and customers can save money.
The jury agreed on that this simple idea can have a big impact on solving the food wasting problem our society is facing.
GreenLab Berlin has developed organic dung made from leftovers of chocolate production.
With that comes that the dung actually smells like chocolate. This idea has potential not only because it’s based on easy-to-access material
but also because it suits the urban gardening trend.
“We took more into account than professional know-how and a good idea. Motivation, pitch presentation and enthusiasm of the founders were also important,” says Jan Patrick Schulz, CEO of Green Alley GmbH at the event. “Whoever wants to make it in this market needs to be completely confident about his or her idea and needs to be able to communicate it.”
The three companies will spend six months in Green Alley’s coworking space to work on their ideas and get connected to the industry.