Trends, Innovationen und Digitales aus dem Mobilitätsbereich

Video: JustFab’s Gerrit Müller – how to get fashion subscription models right

Gerrit Mueller


US-launched subscription eCommerce site JustFab is set on conquering the European market with Germany as its first target. The company launched its first European foray a year ago from its new Berlin headquarters, expanding to the UK six months later. At the moment, it looks like the expansion is ticking along to plan. JustFab has secured more than 1.5m members in Europe, the majority from Germany, and claims more than 100,000 new customers are joining every month.

Recently, the company has been on a bit of a takeover spree and it seems like Fab domains are in the eCommerce platform's sites: It's already bought The Fab Shoes, which is live in Spain and France, in strategic move to boost its European reach. It also took over FabKids earlier this year plus its only direct German competitor, ChicChickClub. JustFab is funding its expansion with the $109m in venture capital it's received from Matrix Partners, Technology Crossover Ventures, Rho Capital Partners and Intelligent Beauty since launching in 2010.

We caught up with JustFab's European Managing Director Gerrit Müller to find out why their subscription model has worked when others have failed, what's up next and how they're working to stand out in the heavily competitive eCommerce world...

Video shot and produced by Patrick Steller

For related posts, check out

JustFab acquires The Fab Shoes to take on the European market
Team Europe’s ChicChickClub gets booted, acquired by JustFab
ChicChickClub reaches 20,000 benchmark

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