22. October 2012–
With the DLD Tel Aviv Conference kicking off tomorrow, part of a full week of festivities in one of the world’s most sizzling tech hubs, we invited Israeli venture capitalist and tech journalist Gil Kerbs to share his take on the startup nation’s success…
“What are the things that make Israelis so strong at entrepreneurship?” Linsey from VentureVillage asked me. “What are the first things that foreigners need to know about the Israeli entrepreneurs?”
There are many reasons that give the background for this success, but I think the roots of this innovation are closely related to Israeli culture and way of thinking. They lie in two concepts – “chutzpah” and “interdisciplinary thinking”. Most successful companies and entrepreneurs I saw in Israel, both as a journalist, and later as a VC investor had both.
The direct translation of chutzpah is “rudeness”, but it has a good meaning when it comes to business. When Israelis say you have chutzpah they mean you know what you want and go for it. They mean you have great tenacity. They mean you’ll do what it takes.
Ask hard questions and expect real answers
When you arrive to Israel, one of the first things you realize is that Israelis are very direct, and this is a main feature of chutzpah. For example, when an Israeli tells you “I think this is a horrible idea” – he does not try to insult you – he just tries to save both of you the time.
A famous story published in the book Startup Nation describes the first visit of a CEO of a big US company that acquired an Israeli startup. “At first it felt like these guys attacked me” describes the CEO – “but then I saw they just went to the hardest questions, and expected real answers – it was not personal”. These employees were not rude in their point of view – they were honest.
Chutzpah – the confidence to do the impossible
But chutzpah is more than just being direct or honest – it also means daring to want what others can’t dream of or going after “impossible goals”. I have no idea what made Israelis think they can achieve anything to begin with, but it is clear that this is a mindset that is now handed from generation to generation.
When I interviewed people from the famous intelligence unit 8200 – a source of many of Israel’s most successful entrepreneurial ventures, one answer of a former programmer in the unit explained it all – “When a 18-year-old boy is told over and over by his superiors that he can do anything, he starts believing it. Then, he just goes ahead and does the impossible”. And indeed, it is reported that a handful of 18-year-olds in unit 8200 sometimes do what 50 engineers in the NSA couldn’t.
If an Israeli entrepreneur saw Warren Buffet, he’d immediately go to introduce himself, sure that his company is the exact thing Buffet is looking for, although Buffet never invests in technology or startups – that’s Israeli chutzpa.
If an Israeli hears of a medical problem that nobody solves – he’d go at it, sure he can solve it – even if he has zero experience in the medical world, and little to no understanding in biology – that’s Israeli chutzpah.
And when you think of it, chutzpah is a great thing to have as entrepreneur. When you are not afraid to tackle the hardest challenges and when you are taking every measure shamelessly to make it happen – you are more likely to achieve success.
The downside – not everyone will get it
As good as it is, chutzpah is also a barrier to Israelis doing business around the world. Some people just can’t overcome the directness and the intense interaction with the Israelis. An Indian friend of mine once told me that after her first meetings in Israel, she went back home every day crying – “why do they hate me so much?”, she asked herself. But they didn’t hate her at all, she admits now – they were just being… well, Israeli.
The unusual, inspiring story of Shai Agassi
Let’s talk a little about interdisciplinary thinking, and why it is such a major reason to Israel’s innovation.
The story of Shai Agassi, a prominent businessman in Israel could tell it all. Agassi (above) was a “wonder kid” and a computer geek – he founded a company when he was in his twenties, and sold it to the German software giant SAP. Agassi quickly rose within SAP and was even nominated by Time magazine as one of the most influential people in the technology world. Then came a big surprise for all: Just when everybody thought Agassi would be nominated as SAP’s CEO – Agassi quit.
One would think Agassi received a better offer from Microsoft or Google, but there was no such offer – Agassi quit since he wanted to save the world… developing an electric car.
What’s the connection between software and cars, you ask? Well, not much. But Agassi thought an approach of a technology guy would be just what those guys from Detroit are missing. Combine this with a little Israeli chutzpa and you get Better Place – the company that Agassi founded, that raised hundreds of millions and is now deploying electric cars in Israel and other countries around the world. The software guy made it happen.
Agassi is not the only Israeli entrepreneur that moved to a completely new field. The founders of Given Imaging – who created the world’s first tiny camera that could be swallowed by a human for diagnostics were actually rocket scientists. Kobi Richter who founded Medinol, one of the first stent companies in the world, was an air force pilot.
And it works well – Israeli entrepreneurs bring very fresh mindsets and innovative approaches since they come from different schools of thought than people who have been tackling the problems in a certain field so far.
Taking army skills, putting them to work in startups
Where does this tendency for interdisciplinary thinking come from? My best guess – the army. As most Israelis are obligated to serve in the army, when they finish their service they realise that many of the lessons they learned could be applied in other fields. Many engineers who developed weapons see these techniques come handy in their work in Intel or Motorola.
Many who served as officers realise that the same methods used to inspire your soldiers could be used to inspire your users. And when they understand the power of interdisciplinary thinking once, it becomes a second nature, and they start actively looking for it.
By the way, the strongest trend of Israeli interdisciplinary thinking currently is in the “diffusion” of people from the technology world into the worlds of medical and clean technologies.
And again, this characteristic can become problematic, especially in fields in which more expertise is required. Less and less Israelis stay in the same field for 40 years, and some fields require it. If you are looking for a person that would stick around a field for many years – Israelis are not always the best to contact.
Give the Israelis a break – and learn from them
So – what should you remember from all this? Remember chutzpa and interdisciplinary thinking. Remember the intense directness and shameless that Israelis put into achieving their impossible dreams. Remember the story of Agassi – the computer geek that wanted to save the world with electric cars.
But more than all, remember that when an Israeli seems rude to you. In most cases it’s not personal – he’s just being Israeli. Give him a break – in many cases it works well…
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