LeoVegas Secures Swedish Licence for GoGoCasino Sportsbook

LeoVegas Secures Swedish Sports Betting Licence for GoGoCasino – Tiger Platform Launches in Home Market

Key Takeaways

• GoGoCasino has received a sports betting licence from Sweden’s gambling regulator, Spelinspektionen.
• The new sportsbook is powered by LeoVegas Group’s proprietary Tiger platform.
• This marks the first time the Tiger sportsbook has gone live in Sweden.
• The Tiger platform was acquired by MGM Resorts through the purchase from Tipico in 2024.
• MGM Resorts International shares closed at $36.73 in New York on Tuesday.

Swedish Regulator Approves Sports Betting Licence for GoGoCasino

LeoVegas Group’s GoGoCasino brand has been granted a sports betting licence by Spelinspektionen, the Swedish gambling regulator. The approval allows GoGoCasino to expand its existing online casino offering in Sweden to include sports betting.

GoGoCasino was first launched in Sweden in 2019 and has since formed part of LeoVegas’ casino and live casino operations in its home market. With the new licence, the brand can now integrate a sportsbook alongside its established casino products under Swedish regulatory oversight.

For users in Sweden, this means that GoGoCasino’s platform will now offer both casino games and regulated sports betting within the same brand environment. The development also reflects LeoVegas Group’s continued expansion of proprietary technology in its domestic market.

Tiger Sportsbook Platform Debuts in Sweden

The newly approved sportsbook is powered by LeoVegas Group’s proprietary Tiger platform. While the Tiger sportsbook has already gone live in Denmark, the Netherlands, and Brazil, this is the first time it has been launched in Sweden.

According to LeoVegas, the Tiger platform includes several core betting functionalities. These features include a fully adaptable bet builder, daily boosted odds, partial cash-out options, and a live betting interface. The integration of these functions under a proprietary system allows LeoVegas to manage sportsbook operations using its own technology rather than relying on third-party suppliers.

The Swedish rollout represents a milestone for the platform’s deployment strategy. Adrian Vella, chief product and technology officer at LeoVegas, described the launch of Tiger in Sweden as a significant step for the group, highlighting the efforts of teams involved in the international rollout.

For international observers and users comparing operators, the launch signals that LeoVegas is continuing to prioritize in-house sportsbook infrastructure across regulated markets.

Background: MGM Resorts Acquisition of Tiger Platform

The Tiger sportsbook platform was acquired in 2024 when LeoVegas’ parent company, MGM Resorts International, purchased the technology from Tipico. The acquisition formed part of MGM Resorts’ broader strategy to strengthen its digital betting capabilities through ownership of proprietary systems.

By bringing the Tiger platform under its corporate structure, MGM Resorts enabled LeoVegas to deploy the sportsbook across multiple regulated jurisdictions. The platform’s prior launches in Denmark, the Netherlands, and Brazil demonstrate its adaptability to different regulatory frameworks.

With Sweden now added to that list, the platform is active in four markets. Each rollout has taken place under local licensing regimes, reflecting compliance with national regulatory requirements.

Implications for the Swedish iGaming Market

Sweden is LeoVegas’ home market, and the addition of sports betting to GoGoCasino expands the brand’s operational scope under Swedish law. The licence from Spelinspektionen confirms that the sportsbook meets the regulatory standards required to operate in the country.

For users in Sweden, the change means access to a sportsbook that operates within the same regulatory framework as the brand’s existing casino offering. The integration of casino and sports betting under one licence can affect how players manage accounts, payments, and betting activity within a single platform environment.

For industry observers and comparison platform users, the development highlights the ongoing shift among larger operators toward proprietary technology ownership. Rather than licensing third-party sportsbook solutions, LeoVegas is deploying a system controlled within its corporate structure.

MGM Resorts Share Price Reaction

Shares in MGM Resorts International, listed on the New York Stock Exchange under the ticker MGM, closed marginally lower at $36.73 per share on Tuesday. The share price movement occurred on the same day the licensing development was reported.

No direct link between the licence approval and the share price movement was stated. The closing price provides a market reference point for MGM Resorts following the announcement.

Our Assessment

The approval of a Swedish sports betting licence for GoGoCasino enables LeoVegas Group to expand its offering in its home market and marks the first domestic launch of the proprietary Tiger sportsbook platform. The platform, acquired by MGM Resorts from Tipico in 2024, is now active in Sweden alongside Denmark, the Netherlands, and Brazil. The development reflects the continued rollout of in-house sportsbook technology across regulated jurisdictions under MGM Resorts’ ownership.