Plannatech Approved to Operate Prime Sports in Ohio

Plannatech Receives Ohio License for Prime Sports – Online Sportsbook Resumes Operations After Bankruptcy Reorganization

Key Takeaways

• The Ohio Casino Control Commission has approved a mobile sports betting license for Plannatech to operate Prime Sports in the state.
• Prime Sports had paused betting in Ohio for about a month while regulators conducted due diligence.
• Prime filed for Chapter 11 reorganization in November, with liabilities between $50 million and $100 million.
• A U.S. Bankruptcy Court approved a reorganization plan in May that transferred operations to Plannatech.
• Prime handled more than $22 million in wagers in Ohio in December 2025, ranking ninth among 13 licensed operators.

Ohio Regulators Approve Plannatech as New Operator of Prime Sports

The Ohio Casino Control Commission has granted Plannatech a mobile sports betting license, clearing the way for Prime Sports to resume full operations in the state. The approval was issued during a commission meeting on Wednesday.

Plannatech previously served as the platform provider for Prime Sports and already operates Betcris in Arizona. Prime also runs in Kentucky and New Jersey, where regulators have approved the new ownership structure.

The Ohio license allows Prime to return to normal activity after a temporary interruption tied to its ownership transition. For users in Ohio, this means the sportsbook can again accept wagers under its new corporate structure.

Temporary Suspension in Ohio During Regulatory Review

Although Prime continued operating in Kentucky and New Jersey, it stopped taking bets in Ohio last month while the state regulator conducted due diligence on Plannatech as the incoming owner.

According to Plannatech CEO Adam Bjorn, only a limited number of Ohio customers withdrew their funds during the pause. Some account balances remained in place throughout the review period. Bjorn said customers were notified of the situation through his account on X.

The suspension meant Prime missed most of the FIFA World Cup betting period in Ohio, except for the final matches. Bjorn indicated that the timing of the approval aligns with the start of the upcoming football season, which typically represents a significant period for U.S. sportsbooks.

For bettors, the episode highlights how regulatory reviews can temporarily affect platform availability, even when operations continue in other states.

Chapter 11 Reorganization and Court-Approved Takeover

Prime Sports filed for Chapter 11 reorganization in the U.S. Bankruptcy Court for Delaware in November. In its filing, the company reported estimated assets between $1 million and $10 million and liabilities between $50 million and $100 million.

On May 21, the court approved a reorganization plan under which Plannatech would take over operations. The Ohio license was one of the final regulatory steps required to complete the transition in all active markets.

The Chapter 11 process allowed Prime to restructure its financial obligations while continuing certain operations. With regulatory approvals now in place in Ohio, Kentucky, and New Jersey, Plannatech formally assumes control of the sportsbook’s activities across those states.

For users, a court-supervised restructuring combined with state-level licensing reviews forms part of the regulatory safeguards designed to maintain oversight of licensed betting operators.

Prime’s Market Position in Ohio

Prime Sports will mark its third anniversary in Ohio in September. While it remains one of the smaller licensed sportsbooks in the state, its betting volume has increased over time.

In December 2023, Prime reported nearly $4.5 million in wagers. By December 2025, that figure had risen to more than $22 million. That performance placed Prime ninth among Ohio’s 13 licensed operators at the time.

The December 2025 handle was comparable to Hard Rock Bet and approached the levels reported by Caesars and theScore, according to figures cited in the report. These numbers indicate that Prime has expanded its share of the Ohio market, even while operating outside the top tier dominated by larger brands.

For comparison platform users, market position can influence factors such as betting liquidity, promotional structures, and long term platform stability. In this case, Prime operates as a mid tier sportsbook within Ohio’s regulated framework.

Stated Strategy Under New Ownership

During the commission meeting, Adam Bjorn outlined his experience in the gaming industry and described his objective of operating within regulated markets. He told commissioners that his long term focus has been on building platforms where customers can wager in a transparent and regulated environment rather than turning to unregulated operators.

Commissioner Scott Borgemenke acknowledged that financial incentives are not always aligned for regulated operators and commented on Prime’s approach during the restructuring period.

Bjorn said Prime does not aim to compete directly with the largest U.S. sportsbooks but instead seeks to position itself as a more straightforward option. He also emphasized direct communication with customers, including executive level accessibility in case of account issues.

These statements were made in the context of the licensing review and form part of the public record associated with the approval process.

Our Assessment

Plannatech’s approval by the Ohio Casino Control Commission completes a key regulatory step in the transfer of Prime Sports following its Chapter 11 reorganization. The decision allows Prime to resume accepting bets in Ohio after a one month pause tied to due diligence. With licenses now in place in Ohio, Kentucky, and New Jersey, the sportsbook continues operations under new ownership while maintaining its existing market position as a mid sized operator in Ohio’s regulated online betting sector.