Pragmatic Solutions Launches in Ireland Under New Betting Rules

Pragmatic Solutions Launches iGaming Platform in Ireland – Operators Align With New Remote Betting Licensing Regime

Key Takeaways

• Pragmatic Solutions has gone live in Ireland’s newly regulated online sports betting market.
• The launch follows the introduction of Ireland’s new remote betting licensing regime under the Gambling Regulation Act 2024.
• Licences issued by the Gambling Regulatory Authority of Ireland took effect at the start of the month.
• The platform has been configured to meet Ireland-specific compliance, AML and responsible gambling requirements.
• Further licence categories, including B2B, gaming and lotteries, are scheduled to open throughout 2027 and 2028.

Platform Goes Live as Ireland’s Remote Betting Framework Takes Effect

Pragmatic Solutions has launched its iGaming platform in Ireland following the introduction of the country’s new regulatory framework for remote betting. The company confirmed that it is now supporting operators in Ireland’s regulated online sports betting market.

The launch coincides with the activation of licences issued by the Gambling Regulatory Authority of Ireland. These licences took effect at the beginning of the month, marking the operational start of Ireland’s updated regime for remote betting.

For operators active in the market, this means that technical systems, front-end interfaces and compliance processes must align with the requirements set out under the Gambling Regulation Act 2024. Pragmatic Solutions stated that it has completed the necessary platform, integration and compliance work to support Ireland-specific operations from the outset of the new regime.

Compliance, AML and Responsible Gambling Built Into Local Configuration

According to the company, the platform has been configured to meet regulatory and operational standards under the Gambling Regulation Act 2024, as well as associated anti money laundering and responsible gambling obligations.

This includes adjustments to the platform’s core systems and processes to reflect local requirements. Pragmatic Solutions indicated that it has addressed compliance readiness, engineering changes and operational delivery to ensure that partner operators can meet Irish regulatory expectations from the point of market opening.

Chief executive officer Ashley Lang described Ireland as an important regulated market for the company’s clients. He stated that the launch reflects a focus on supporting operators entering new jurisdictions with platform stability, flexibility and compliance readiness.

Chief operating officer Michael Boylan added that regulated market entry depends on coordinated delivery across product, compliance, engineering and operations. For Ireland, he said, the priority was to configure the platform, integrations and processes to meet local requirements as soon as the market opened.

GRAI Licensing Structure Expands in Phases

The Gambling Regulatory Authority of Ireland is introducing the broader licensing framework in stages. While remote betting licences are already in effect, additional categories are scheduled to open over the coming years.

Applications for further licences, including gaming, lotteries, B2B, charitable and philanthropic licences, are set to be opened by the regulator throughout 2027 and 2028. This phased approach means that both operators and suppliers may face additional regulatory steps as new segments of the market are brought under the authority’s supervision.

Pragmatic Solutions stated that it will continue to monitor future requirements as Ireland’s framework develops. The company specifically referenced the expected B2B supplier licensing regime, which has not yet been introduced but is anticipated as part of the broader rollout.

For platform providers and their operator partners, this indicates that compliance work may continue beyond the initial remote betting phase. Technical and operational adjustments may be required as new obligations come into force.

Implications for Operators and Platform Suppliers

With licences now active under the new regime, operators targeting Irish online sports bettors must ensure that their systems and processes comply with the Gambling Regulation Act 2024 and related rules.

For you as a market participant evaluating operators or service providers, the launch highlights how platform suppliers are adapting their infrastructure to regulated environments. Compliance with local anti money laundering standards and responsible gambling obligations forms part of the operational setup, rather than being handled separately from the core platform.

The reference to a future B2B licensing regime also signals that suppliers themselves may become directly subject to regulatory approval in Ireland. While applications for certain categories will open in 2027 and 2028, the remote betting segment is already operational under the authority’s oversight.

This staged implementation creates a transitional period in which current remote betting activities operate under active licences, while additional verticals and supplier categories are prepared for formal application windows.

Our Assessment

Pragmatic Solutions has entered Ireland’s regulated online sports betting market following the activation of remote betting licences under the Gambling Regulation Act 2024. The company states that it has configured its platform, compliance systems and operational processes to meet Ireland-specific requirements, including anti money laundering and responsible gambling standards. As the Gambling Regulatory Authority of Ireland continues to expand the licensing framework in phases through 2027 and 2028, further regulatory obligations are expected to apply to additional verticals and potentially to B2B suppliers.