PlaySmart Secures Isle of Man B2C Gambling Licence

PlaySmart Secures Isle of Man Licence – Expansion Into B2C Under New Regulatory Framework

Key Takeaways

• The Isle of Man Gambling Supervision Commission has granted PlaySmart a B2C gambling licence.
• PlaySmart is part of Playsmart Solutions and currently operates the Curacao-licensed brands DUBLZ and Fazino.
• The new licence allows PlaySmart to offer its casino services under the Isle of Man regulatory framework.
• Playsmart Solutions was founded in 2020 and is owned by Nvmbs Holding.

Isle of Man Gambling Supervision Commission Grants B2C Licence

The Isle of Man Gambling Supervision Commission has awarded a gambling licence to online casino operator PlaySmart. The approval covers business-to-consumer operations and enables the company to provide its services under the Isle of Man regulatory framework.

PlaySmart is part of iGaming platform provider Playsmart Solutions. Until now, the company has operated online casino brands under a Curacao licence, including DUBLZ and Fazino. With the new authorisation, PlaySmart adds a second regulatory base for its B2C activities.

According to the company, the Isle of Man licence is intended to support its international casino offering. The Isle of Man framework is described by the company as stable and internationally recognised, forming the regulatory basis for its next stage of growth in the B2C segment.

Shift From Platform Provider to Expanded B2C Operations

Playsmart Solutions was founded in 2020. The group operates as an iGaming platform provider and now continues to expand its direct-to-consumer presence through PlaySmart.

The newly granted licence marks a formal step in that expansion. Founder and Chief Executive Nikola Trajkov stated that aligning with a jurisdiction known for regulatory integrity and long-term stability was important as the company moves further into the B2C space.

Trajkov previously worked at Kindred Group from 2007 until 2021. His background in the online gambling sector forms part of the leadership structure guiding the company’s expansion.

For users of online casino platforms, a change in licensing jurisdiction can affect the regulatory environment under which games and services are offered. In this case, PlaySmart will be able to operate under Isle of Man oversight for its licensed activities, in addition to its existing Curacao-licensed brands.

Corporate Structure and Ownership Background

Playsmart Solutions is owned by Nvmbs Holding. The holding company’s directors include Daniel Eskola, who previously held executive roles at Kindred and Relax Gaming.

The involvement of executives with experience in established gambling and gaming technology companies reflects continuity within the sector. The Isle of Man licence applies specifically to PlaySmart’s B2C operations, while Playsmart Solutions continues to function as the broader platform provider.

The combination of platform infrastructure and licensed consumer-facing brands places PlaySmart within a vertically integrated structure. This means the company develops or manages its operational technology while also running casino brands directed at players.

Isle of Man Positions Itself as Regulatory Hub

The Isle of Man continues to attract online gambling businesses seeking licences under its regulatory system. Lyle Wraxall, Chief Executive at Digital Isle of Man, stated that the Island welcomes companies that value strong regulation, long-term stability, and a collaborative ecosystem.

According to Wraxall, PlaySmart’s move into the B2C segment reflects confidence among technology-led operators in the Island’s regulatory framework. The approval adds PlaySmart to the list of companies operating under the supervision of the Isle of Man Gambling Supervision Commission.

For international users comparing online casino platforms, the jurisdiction behind an operator forms part of the overall evaluation process. Licensing determines the supervisory authority responsible for compliance and oversight. With this new approval, PlaySmart can present the Isle of Man as the regulatory basis for its licensed consumer offering.

Operational Implications for Existing Brands

PlaySmart currently operates the Curacao-licensed brands DUBLZ and Fazino. The announcement does not specify whether these brands will transition to the Isle of Man licence or whether new brands will be launched under the new authorisation.

What is clear is that the B2C licence enables PlaySmart to offer its services within the Isle of Man regulatory framework. This expands the company’s licensing footprint beyond its existing Curacao authorisation.

As the online gambling market remains internationally fragmented by jurisdiction, operators often hold licences in more than one territory. In this case, PlaySmart adds the Isle of Man to its regulatory portfolio.

Our Assessment

The Isle of Man Gambling Supervision Commission has granted PlaySmart a B2C licence, enabling the company to operate under its regulatory framework. PlaySmart, part of Playsmart Solutions and owner of the Curacao-licensed brands DUBLZ and Fazino, expands its licensing base with this approval. The move formalises the company’s continued development in the B2C segment and adds the Isle of Man as a supervisory jurisdiction for its consumer-facing operations.